The GhanaRice campaign has been released by the neighborhood place of work of a multinational social engineering organization, mPedigree.
In a start in Accra, the enterprise mentioned that initiative is component of its presently considerable Corporate Social Innovation contributions in the funds metropolis.
The initiative’s planners feel that leveraging on the rave encompassing the get Ghana rice marketing campaign that has just lately seized social and common media, the campaign can do far extra to market the consumption of domestically generated rice by fulfilling patrons therefore increasing enthusiasm for much more purchases.
Additionally, the robust technological know-how foundation of the GhanaRice initiative enables the effort and hard work to scale additional rapidly and extensively than publicity by itself can make feasible.
Unless you have been hiding below a rock these past few months you ought to have read of the ongoing marketing campaign advertising use of regionally-manufactured rice.
The campaign has seen quite popular figures be a part of, from major general public officers to renowned media personalities and famous people.
All through the Farmers’ Day celebration before this thirty day period, President Akufo-Addo shared an anecdote on how the 1st Lady insists they consume neighborhood rice at residence.
The marketing campaign has also observed endorsements from two previous Presidents J. J. Rawlings and J. A. Kufuor. The marketing campaign by itself forms aspect of a Built in Ghana motion that has gained grounds in modern moments.
The rewards of patronisation of domestically manufactured goods are a lot of and beneficial which includes work development which will go a prolonged way to concretise the country’s budding economy.
The GhanaRice campaign takes advantage of internet and mobile applications and is run by social and conventional media to help consumers, on buy of a locally-developed rice brand, to share with close friends and family photographs of times of on their own so that they can stand the opportunity of profitable wonderful prizes which include airtime.
How it works
People pay a visit to the dedicated promo web page (loveghanarice.com) or down load the cellular app from the back links presented. On invest in of any locally-produced rice brand name, they scan or enter the barcode on the rice packaging utilizing the app.
Immediately, they receive suggestions on the rice’s regional origin (further raise for obtaining assurance) and then are directed to take a selfie (or add a single from their gallery) which is made use of to make a exclusive electronic certification.
This certificate serves as a verifiable mark of authenticity for the purchaser and it is useful in a number of occasions. For one matter, customers now share the certificate on social media to stand the prospect of winning numerous prizes.
The certificate also gets their “MadeInGhana” pride mark, which can be shared far and vast to enable friends and relatives know that the purchaser is a bonafide supporter of a significant and acclaimed national cause.
“We goal to increase income of domestically-developed rice applying this interactive and inclusive tool by harnessing a quite powerful social-psychological pressure: solidarity,” Daniel Kwakye, Head of Exterior Relations at mPedigree, explained.
He explained they “strongly consider that engineering blended with social behavioural techniques can encourage countrywide growth by impacting client preferences and choices and thereby boosting area producing.
“The marketing campaign should really more than time also enhance recognition for made in Ghana merchandise, in standard, resulting in an financial upswing.”
mPedigree builds alternatives that manage brands and address offer chain issues these as counterfeiting and diversion particularly in sensitive sectors like overall health and agriculture.
The organization now operates on three continents like Africa and Asia and has gained several world wide awards for their do the job.
This festive season, though you stage out to do groceries procuring, try out and look out for retailers and stalls promoting generated in Ghana rice.
With the GhanaRice app you can basically take pleasure in your rice with satisfaction and stand the chance of profitable remarkable prizes at the exact time.