When Steve Harvey, an American entertainer, frequented the Cape Coast Castle in the Central area with his family
The faces at the rear of Ghana’s “Year of Return” has been unmasked by a pal of the govt, Gabby Otchere-Darko.
In a Facebook write-up on Friday, he gave credit rating to the Acting Main Executive Officer of the Ghana Tourism Authority, Akwasi Agyeman, as “the mighty generate behind” the tourism initiative which has arguably introduced additional tourist to Ghana in a one yr than the very last 20many years put jointly.
He is not on your own.
CEO of Adinkra Group in Washington DC, United states of america, Diallo Sumbry, also came up for praise.
“It all started off in September 2017, when the newly appointed CEO of the Ghana Tourism Authority, the reliable Akwasi Agyeman, satisfied Diallo Sumbry, CEO of Adinkra Team, in Washington, DC. Just after a collection of discussions, the GTA signed an MoU with the Adinkra Group in December 2017. The concentration was to boost Ghana as a main vacationer desired destination and to do the job on a Again 2 Africa Competition and documentary in February 2019,” Otchere-Darko exposed.
But additional than a just an hard work from the duo, he says it has taken the hard work of quite a few backroom team, which includes a steering committee, to get this much.
”GTA then set up an inhouse Yr of Return secretariat doing the job underneath the CEO as the coordinator. Gaddy Laryea, just one of Ghana’s foremost advertising gurus, and marketing and advertising advisor to Panafest performed a important function on the steering committee, “ he extra.
Mr Otchere-Darko’s put up has been revealed here unedited.
Akwasi Agyeman is the mighty travel behind “Year of Return” – a sequence of gatherings this yr that has linked Africa to the African Diaspora maybe additional than any initiative in the previous and has positioned Ghana as the spot to which to return. Already, the organisers of this amazing initiative are pondering what up coming Further than the Return.
I am instructed it all begun in September 2017, when the newly appointed CEO of the Ghana Tourism Authority, the reliable Akwasi Agyeman, fulfilled Diallo Sumbry, CEO of Adinkra Group, in Washington, DC. Following a series of discussions, the GTA signed an MoU with the Adinkra Group in December 2017. The emphasis was to advertise Ghana as a main tourist desired destination and to function on a Again 2 Africa Festival and documentary in February 2019.
Soon after the Again 2 Africa last Feb, Diallo and Akwasi set to operate on working with the impending 400 several years anniversary of the Trans-Atlantic Slave Trade as a critical marketing press in the US, in particular.
To endorse this, they organised an East Coastline Tour in March 2019 and fulfilled with critical impression formers on what they known as at the time: the Homecoming 2019 project.
Back dwelling in Ghana, other teams like Panafest had been also functioning on Panafest 2019 with a topic all around the 400 yrs.
Akwasi seized the option and satisfied with the Panafest Foundation, the Adinkra Group and invited the Diaspora Affairs Business at the Workplace of the President, Jubilee, to be portion of this collaborative exertion. It compensated off.
It was at this conference of acutely aware heads that the full Year or Return issue crystalised. They agreed to the ff. That:
They align and do the job collectively.
The name “Homecoming” conflicted with the ” Homecoming Summit” which is organised biennially by the Diaspora Affairs.
They agreed to sort a steering committee, which came up with the name “Year of Return”, just after a brainstorming session.
GTA then set up an inhouse Year of Return secretariat working below the CEO as the coordinator.
Gaddy Laryea, just one of Ghana’s foremost marketing and advertising gurus, and marketing expert to Panafest played a vital job on the steering committee.
Associates of the steering committee, who labored day and night to make this 12 months of Return such a terrific results need to be pointed out for praise:
Akwasi Ababio – Chairman
Gaddy Laryea – Vice Chairman
Akwasi Agyeman – Coordinator
Prof. Esi Sutherland Addy
Ben Anane Nsiah
Roberta Dawson Amoah
The Supervisor of the Secretariat is Anabelle Mackenzie, a returnee appointed by GTA.
Together the way, they brought on board other agencies and expanded the committee to involve Ministry of Overseas Affairs, Immigration, the Du-Bois Center, and many others.
Specific point out must go to Catherine Afeku, who as Tourism Minister, gave the 12 months of Return all the zealous force and focus it wanted. Her successor, Barbara Oteng-Gyasi also picked up the baton and ran with it.
Indeed, the President of the Republic instantly noticed the idea to be a prospective winner and gave it the presidential seal of approval by staying the primary ambassador for it, touring the US and the Caribbean to market the 12 months of Return.
Indeed, so prosperous has it been that the President has to make it possible for visas to be issued on arrival considering the fact that the embassies, particularly in US, could not cope with purposes for visa.
Akwasi Agyeman and his crew have accomplished remarkably well. He is my Person of the 12 months. Oh, he is also a Gunner!