Business enterprise News of Monday, 30 December 2019
The Ghana Tourism Authority claims it invested about GH¢ 6 million in advertising of the ‘Year of Return’ marketing campaign in and out of the region.
The Main Govt Officer of the Authority, Akwesi Agyemang explained the expenditure did not consist of shelling out on media documentaries.
Speaking on the Citi Breakfast Clearly show on Monday, he mentioned the returns considerably exceeded the government’s expenditure.
“We used somewhere in the location nearer to GH¢6 million, so that is like a $1 million to marketplace this regionally, internationally which includes all the supports. It has been like a wonder if you seem at even the media component of this getting Aljazeera, BBC, CNN, Ebony Journal, Essence and all of them here, we even experienced Buzzfeed coming in to do a further documentary, we could not have paid for the media,” he stated.
He added that the Tourism Authority right engaged teams such as the Countrywide Association for the Improvement of Coloured Persons (NAACP) and the Congressional Black Caucus of the US to push in far more website visitors to Ghana as portion of the campaign.
Akwesi Agyemang claimed besides utilizing influential teams and individuals to encourage the marketing campaign, electronic adverts were completed.
“We did a lot more with the small that we had, that is why we didn’t go owning large flamboyant campaigns on worldwide media. We went specifically to the folks that could give us the quantities. We made use of much more of an influencer technique to the marketing…We did a good deal of social media, we did Google Adverts. We seriously went electronic far more than any other thing,” he explained on the Citi Breakfast Clearly show.
The Year of Return marketing campaign, an initiative by the Akufo-Addo government, focused on encouraging African diasporans to arrive specifically to Ghana to settle and devote in the continent.
Launched in September 2018, the marketing campaign is thought to have raked in $1.9 billion into Ghana’s economy.
Ghana’s Tourism Minister Barbara Oteng-Gyasi who disclosed this during the explained throughout the inauguration of a tourist center at Anomabo, a city in the Central Location stated the initiative experienced been really effective with international exchange coming in by way of value in air vacation, lodge lodging, transport fares, as properly as other important leisure gatherings.
This initiative has found an array of celebs throughout the world make their way into Ghana to investigate, find out and respect their roots, as properly as, unite with Africans on the continent.
Steve Harvey, Nicole Ari Parker, Diggy Simmons, and Micheal Jai White, Ludacris, Cardi B, and Bozoma Saint John have been among a host of celebs to have invested a substantial section of their month in Ghana.