Coach Marco Regalado at Pharr-San Juan-Alamo Memorial Early College High School has become a social media sensation during the COVID-19 pandemic.
Regalado decided to create videos mimicking different types of football coaches.
Regalado posted his first video in late March, and it received just more than 6,000 views on Twitter.
On April 2, Regalado posted a video called “4th and 3” that received more than 60,000 views. The next video accumulated more than 292,000 views.
The videos gained more and more popularity, and Regalado said his follower account rose from about 2,500 to now more than 12,000.
“The idea was just brought up with wanting to do something to put a smile on my family and friends and coworkers faces,” Regalado said. “But some shares and retweets and now a couple months later, I have over 12K followers and over 3 million views on my videos. I had absolutely no idea that these videos would be this successful or popular. Never imagined it!”
One person who noticed Regalado’s videos was Sarah Smith, an occupational therapy assistant at Lindale ISD whose husband, Jake, was a coach at Lindale High School through this past school year.
“We saw his videos, and I was thinking I could do something like that but a coaches’ wives version,” Smith said. “We reached out to Marco, because he was the true inspiration for this.”
In the video, which had nearly 36,000 views on Twitter as of Tuesday afternoon, Smith plays the role of multiple coaches’ wives — the “I forgot my meal date” coach’s wife, the “rules don’t apply to me” coach’s wife, the “one with all the kids” coach’s wife, the “overly enthusiastic” coach’s wife and the “aggressively outspoken” coach’s wife.
“This is my 10th football season with my husband, and I’ve seen a lot of different personalities,” Smith said. “I was excited how everyone responded to it.
“It’s been an experience to watch the numbers grow.”
Smith said she has ideas for more videos and hopes to release a new video on Saturday. She even reached out to Regalado for a possible collaboration.