“Let’s Do This was a little more interesting, but Let’s Keep Moving? Of course they should be moving – they’re the Government, they have to be doing things,” she told Magic Talk on Monday afternoon.
“I’m not bowled over, but on the other hand, it’s pretty standard as far as political parties’ [slogans] are concerned.”
Prof Robinson, who has studied political messaging extensively, says it’s a common theme for parties wanting to consolidate ahead of a potential second term in power.
“They’ve been using variations of this slogan for up to 80 years,” she said, citing Labour’s 1963 slogan Let’s Get Cracking and National’s 1993 Let’s Just Get On With The Job campaign as examples.
